Reputations of stations and broadcasters

A reputation is a wide spread belief on a certain thing or someone that has particular characteristic. This can either be a good or a bad reputation depending on how people view the certain thing or someone. In radio or television terms, having a good or bad reputation is judged by the audience as decided whenever a station has dependable by the news stories they broadcast, including the facts and figures shown to back up each story. This can also be companied by who they feature; for example a well know legendary celebrity, could gain the programme a wide range of audiences who will take interest on the station, and view the channel as a good entertainment source. which could then be spread by the world of mouth in positive way. This can also go opposite by an individual viewing a certain station as “boring” and not entertaining enough, and goes to another to press their opinions, who may not be familiar with station which will make this person assume automatically what they have been told without bothering to check for facts or hear the stations themselves to concluded what they think of it. 

Radio as well as television stations needs to be able to maintain a good reputation in order for viewers to see their sources as reliable. If not, then the general public will have difficulties believing what is said on their news channels/ stations as they would have the perception that the station is not reliable, therefore everything published by them is not true. 

For many years BBC has been seen as a trust worthy station which has allowed their large audience to be able to gather many factual information. BBC viewers, listeners and users can rely on the BBC to provide internationally respected news services to audiences around the world and they can expect the BBC to keep them in touch with what is going on in the world, giving insight into the way people live in other countries. Unfortunately, other the past few years some viewers have become presemistic about the company as  many reports have show the company to being bias. there has been some critics allegations that the corporation lacks impartial and objective journalism have regularly been made by observers.

Fox News is known for its bias news which has lead them to a bad reputation. This news station is swarming with conservatives that are not afraid to voice their opinion. This news channel attracts the conservative viewers while letting everyone else fall by the waste side. News is biased because here you have a station that voices their opinion rather than give straight news. News stations like Fox are entertaining and grab the viewer’s attention. This station is more likely to attract conservative men who seek conflict. Fox news has gone to great lengths to show their conservatism. In a 2010 study of the news coverage of the 2004 political party conventions, Morris and Francia found that Fox news reporting was more negative toward the Democratic Convention and gave Republicans more opportunity to voice their message than the other networks. The study also found that viewers who relied on Fox news coverage exhibited attitude change toward both candidates, but particularly a lowering opinions toward John Kerry. In contrast the study found that CNN's coverage was more fair and balanced.

As viewers we rely on media to sway our opinion on political, social, and economic issues. Channels/ station maintaining a good reputation for the audience is extremely important as it allows the audience to believe what is being said on the news and take it into more consideration as the news could be giving waring on a certain story which may affect the, so therefore of the staion has a good reputation will help them get the audience to believe what they are bing told. The facts/ figures shared by the station helps the audience gain more knowledge on pressing issue which could be affecting the world. Without being bias allows the audience make their own judgment on a certain issue instead of the reporter having to press their opinion on the audience.